10. Where to say it

As the saying goes, if you do what you always did, you’ll get what you always got. Who has access to your information at the moment, and where do they get it from? What other locations and communication channels could you use?

A lively brain-storming exercise will expand the possibilities exponentially. To get you started, here are a few ideas for non-traditional places: bus and rail stations, colleges, supermarket noticeboards, post offices, rural transport schemes, fast-food outlets, shops, sports halls, gyms, GAA clubs, meals-on-wheels and social services organisations, volunteer centres, major employers, community projects, employment offices, cinemas… You could consider mailshots, door-stepping, pages in local newspapers, strategic partnerships, competitions…You could put displays in shop windows…

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