Pop Art and Consumerism 21st Century
Pop Art began in America and England in the 1960s. It refers to a style of art that engages with popular culture and consumerism. It borrows its bright colours and bold shapes from the aesthetic of advertising. It can be seen as a celebration of consumer culture, however, it can also offer us a critique of 21st century commodity culture and the power of the mass media.
Examples:
Richard Hamilton (1922-2011), Just what is it that makes today’s homes so different, so appealing? 1956
Andy Warhol (1928-1987), 32 Campbell’s Soup Cans, 1962
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